Not everyone enjoys eating "fiber", which is why there are countless products on the market that make it as easy as possible. Colorless powders, pills, and powerbars do their best to 'appeal' to the many of us that simply do not get enough fiber. I don't know how many grams of fiber are recommended a day,but I know for a fact I don't get enough. That said...I for SURE know the difference between a candy bar and 'fiber bar'. The stupid man featured in the commercial below apparently does not.
Stupid man...since when are "candy bars" made of granola or grains? I bet his wife has to add chocolate to his milk in order for him to drink it? Why-because all men are like little kids and, well, stupid.